Feature 01 · AI Automation
AI Offer Setup Wizard
Instead of presenting four offer types and leaving the founder to figure out the tradeoffs, the wizard asks 3 simple questions — goal, product type, and budget — and recommends the optimal offer type with a clear explanation of why, backed by category benchmark data.
How it works
3-question flow: campaign goal → product category → budget range → AI recommends offer type + shows expected conversion rate
Data source
Historical campaign performance data by category and offer type — same data powering the Offer Forecast Tool
Founder benefit
Removes decision paralysis. Founder feels guided, not lost. No more CS calls just to explain offer types.
CS benefit
Eliminates the most common pre-kickoff CS support ticket. Frees CS to focus on strategy, not explanation.
Today
Founder sees 4 offer types with no context. Calls CS. CS explains. Founder still unsure. Delays setup by days.
With AI Wizard
AI asks 3 questions, recommends cashback with "6.2% avg. conversion for your category." Founder confirms in 60 seconds.
Feature 02 · Transparency
Redemption Budget Transparency Lock
A dedicated step before any campaign configuration that surfaces both budgets — platform fee and redemption pool — as a locked, visible commitment. The founder acknowledges both numbers explicitly before proceeding. Eliminates the dispute that currently stalls onboarding by weeks.
How it works
Post-contract, Brand Admin shows a clear split: "Your SN fee: $X / Your consumer redemption pool: $Y." Requires explicit checkbox confirmation before setup begins.
Contract link
Numbers are pulled directly from the signed contract — founder sees the exact same figures they agreed to. No ambiguity.
Founder benefit
Founder enters setup knowing exactly what they've committed to. Anxiety replaced by clarity.
CS/Sales benefit
Eliminates the #1 onboarding stall. The 2-month dispute loop becomes structurally impossible.
Today
Founder discovers mid-setup that redemption budget is separate. Feels misled. Disputes it. CS loops Sales. 4–8 week stall.
With Lock
Founder sees both numbers at login, confirms them, and enters setup with full clarity. Dispute loop structurally eliminated.
Feature 03 · Guided UX
TurboTax Inline Helpers
Every form field, every decision point, every configuration option gets a contextual helper — a short, plain-language explanation of what it means, why it matters, and what a good choice looks like. Modelled on TurboTax's "every field assisted" philosophy. Shown only to founder persona; hidden for CMO/power user paths.
How it works
Inline blue helper boxes appear at every complex step. Content is tailored to the founder persona and the specific field context. Collapsible for repeat visits.
Persona-aware
Helpers are shown based on the user's onboarding persona (Founder vs. CMO). Power users see a clean UI; founders see the guided version.
Founder benefit
Removes the cognitive load of having to ask CS. Founder feels supported at every step without needing a human in the loop.
CS benefit
Dramatically reduces "I don't understand X" support tickets. CS transitions from explainer to strategist.
Today
"What's a benchmark survey question?" → email CS → wait → CS responds → founder confused → calls CS. 2-day delay per question.
With Helpers
Inline: "Benchmark questions are standard questions we use across all campaigns — they let you compare your results to category averages." 10-second read.
Feature 04 · AI Automation
AI Product Creation
AI scans the brand's website and automatically creates product entries — name, description, ingredients, claims, MSRP, and imagery — pre-populated and ready for the founder to review and confirm. Founders go from "I need to fill in all my product info" to "does this look right?" in under a minute.
How it works
Founder submits website URL → AI crawls product pages → extracts structured product data → pre-fills Brand Admin catalog → founder reviews and confirms
Accuracy
AI flags fields it's uncertain about with a "please verify" indicator. Founder only edits what needs editing, not everything from scratch.
Founder benefit
The most intimidating part of onboarding — "fill in all your product details" — becomes "does this look right?" Transforms hours of work into minutes.
CS benefit
Eliminates the manual product entry step that CS currently has to guide founders through on kickoff calls.
Today
Founder stares at empty product form. Calls CS for help. CS guides them through manually. 45 min kickoff call mostly spent on data entry.
With AI Product Creation
AI scans website, pre-fills 3 products in 30 seconds. Founder reads through, ticks two checkboxes, and moves on. Kickoff call skippable.
Feature 05 · AI Automation
AI Image Optimization
Featured images are a common blocker — Social Nature requires a white background, minimum resolution, and specific dimensions. Today founders either don't know this until the kickoff call, or submit non-compliant images that need manual correction. AI auto-detects, flags, and where possible auto-corrects images on upload.
How it works
On image upload: AI checks resolution, aspect ratio, background colour. Flags non-compliant images with specific fix instructions. For background issues, AI offers to auto-remove and replace with white.
Auto-fix scope
Background removal and replacement (white), basic crop/resize to spec. Complex issues flagged with clear instructions rather than silently rejected.
Founder benefit
No more discovering image issues on the kickoff call. No more sending assets back and forth with CS. First-time compliance, no design skills needed.
CS benefit
Eliminates one of the most common kickoff call delays. CS no longer needs to explain image spec requirements.
Today
Founder uploads lifestyle image on coloured background. Discovers it's wrong on the kickoff call. Needs to find a compliant image. Days of back and forth.
With AI Image Optimization
Image uploaded → AI detects coloured background → "We'll remove it for you" → white background applied in seconds → founder continues setup.
Feature 06 · AI Insights
AI Insights & Review Summaries
Post-campaign, founders receive an AI-generated narrative summary of their campaign results — not just numbers, but a story: what worked, what the consumers said, how the results compare to category benchmarks, and what to do differently next time. Inspired by the "story arc" request from Adam (Senzo) and directly addressing founder anxiety about ROI.
How it works
AI synthesises redemption data, survey responses, review text, and benchmark comparisons into a plain-language narrative report with actionable next steps.
Format
3-section report: What happened (the numbers) → What consumers said (survey + review synthesis) → What to do next (AI recommendation for next campaign)
Founder benefit
Founder can share the report with their team, board, or investors without needing to interpret raw data. Results feel tangible and meaningful.
Power user benefit
Feeds into the Retail Ready Report — power users get the same AI narrative for buyer and broker conversations.
Today
Founder receives a report with numbers and charts. Doesn't know if 487 redemptions is good or bad. Calls CS to interpret results.
With AI Summaries
"Your 6.4% conversion rate beat the Natural Snacks category average of 5.1%. Consumers loved the flavour variety — 78% said they'd purchase again. Here's what we recommend for your next campaign."
Feature 07 · Confidence & Control
Campaign Confidence Score
A persistent, visible readiness indicator that shows founders exactly how complete and optimised their campaign is before launch. Like a credit score for campaign health — green means go, amber means there are improvements available, red means something is missing. Addresses the "am I doing this right?" anxiety that follows founders through every step of setup.
How it works
Score calculated from: asset completeness, budget level, audience breadth, offer type match to goal, retailer count, survey length. Updates in real time as founder makes changes.
Score breakdown
Each dimension shows a sub-score with a specific improvement tip. "Adding one more retailer would increase your estimated reach by 34%."
Founder benefit
Replaces anxiety with a concrete, actionable signal. Founder knows they're ready to launch — no CS validation needed.
CS benefit
CS can see score in their dashboard before any kickoff call — instantly know which brands need support and which are ready to self-launch.
Today
Founder completes setup but has no idea if it's right. Emails CS "does this look OK?" CS reviews manually. 24-hour delay per review cycle.
With Confidence Score
Score shows 94/100 — "Your campaign is ready to launch. Adding Thrive Market would push your estimated reach from 32K to 41K." Founder launches with confidence.